Sendgrid integration for all your tools & customer data

Grouparoo's Sendgrid integration allows you to sync all of your customer data that lives in your data warehouse into Sendgrid.

Your Data Warehouse

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Grouparoo

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Sendgrid

Grouparoo & Sendgrid

Grouparoo is open source data infrastructure to keep customer data in-sync between your data warehouse and 3rd party tools such as Sendgrid.

Grouparoo pulls customer data in real-time from all of your data sources and warehouse and keeps that data synced to Sendgrid.

Use Cases

Automatically create Contacts in Sendgrid as new users sign up in your core product
Automatically update Contact Lists
Keep Contact Fields up-to-date automatically
Dynamically create Custom Contact Fields
Have better control over how you segment your Users

Free and Easy to Install

Add the @grouparoo/sendgrid package to your project, restart your server, and you're good to go! Learn more about working with plugins.

$ grouparoo install @grouparoo/sendgrid
$ grouparoo start

Community Edition

Once you've installed the Sendgrid Plugin, you can begin to configure it by adding an App.

Enterprise Edition

Our Enterprise Edition enables you to configure your Sendgrid apps through the UI.

An Overview of Sendgrid's Data Model and API

Trying to figure out how to integrate your data with Sendgrid? Here’s an overview for how Sendgrid defines Contacts and Contact Lists

The core object in Sendgrid is a Contact. A Contact represents an individual person. Contacts have one required user field: email.

All of these Contacts have Reserved Fields that you can set, like First Name, Last Name, and Phone Number. Contacts also have custom fields.

How Grouparoo Connects with Sendgrid

Grouparoo Concepts

Sendgrid Concepts

Grouparoo Records

Grouparoo Record Properties

Grouparoo Groups

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Sendgrid Users

Sendgrid User Fields

Sendgrid Audiences

Define what customer data you want in Sendgrid

Grouparoo can be configured either in code or in our web UI, so non-technical team members can modify what data they send to different tools without needing engineering support.